ESKIMO LOLLIES - now what?

http://www.stuff.co.nz/national/2348856/Eskimos-to-stay-maker-says

This article appeared on a website I check for national news each day. Later that night I was with a group of people and I mentioned the article. There were a variety of responses but the general view was that people needed to just "get over it" and it wasn't a big deal.

I attempted to explain to them that the word "Eskimo" is actually an insult and it is not the same as a Canadian eating a lolly called a "kiwi" or a German eating a lolly called a "pakeha".

Each of us now armed with the information regarding the Inuit people and the term "Eskimo" are faced with a choice. Do we ignore their view, claiming our distance from them as a people group, the harmlessness of a sweet that has been around for decades etc...or do we acknowledge that their concern is valid and ignorance can no longer be our shield?

Some would say its political correctness with a sugar rush.....let's just hope they don't go on holiday somewhere and discover something that is an insult and offensive to them.